Niche v not to niche: what you need to know

Niche v not to niche: what you need to know

There I was ready to get out there and work with my first client and I was excited. Wondering who they would be, what their problem was that I could help them solve and the difference I could make to their life. Who was my ideal client? Well, EVERYONE of course! I had...
Features v Benefits: What’s the difference?

Features v Benefits: What’s the difference?

Struggling to tell the difference between features and benefits? Let’s put an end to that once and for all  Because you know your audience are pretty clear on what it is they want your product or service to do for them. But are you? Get to grips with what...
How to change your mindset by journaling

How to change your mindset by journaling

‘What do I need to do to create a successful business? It’s the first question many business owners ask me when we first start working together. I get it.  I was exactly the same. Raring to go and get stuck in with doing what needed to be done. It’s not just doing...

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